For those of us in the e-scrap business it is imperative to make connections with people that make decisions on obsolete and out of date electronics.
Case and point was one of the first clients we ever picked up. We sent out our first round of letters to a few smaller towns south of our location. One of them ended up in the hands of a small computer repair shop owner who happened to also be the IT director for a large automotive factory. The factory had recently upgraded all of their electronics and they needed to get rid of the old.
So we ended up getting the factory, his computer shop and also a computer shop that is owned by a friend of his. All of this with just one letter.
This is just one example of how building relationships can pay off in a big way.